Claim Substantiation 1 article

Before an objective labeling or advertising claim is made, claim substantiation is the evidence base used to support what the statement communicates. The strength and type of support should fit the claim actually communicated, including reasonable implied meanings, and should match the relevant dose, formulation, and measured outcome. In health-product advertising, regulators may assess whether the overall evidence is adequate and not misleading. Ingredient studies, finished-product studies, and mechanistic data do not all provide the same level of direct support.