Shake Nutrition is an independent healthy eating and consumer nutrition publication focused on food, nutrition, ingredients, labels, grocery products, recipes, supplements, research, reviews, comparisons, food safety, testing, and evidence-based food choices.
Our editorial positioning connects three areas: Healthy Eating + Everyday Nutrition + Consumer Food Intelligence. We help readers move from a food or product question to a clearer understanding of the label, ingredients, evidence, trade-offs, and practical decision.
Shake Nutrition at a Glance
- Publication
- Shake Nutrition
- Website
- shakenutrition.com
- Primary market
- United States
- Language
- English (en-US)
- Founded
- 2010, New York, United States
- Founder and owner
- Emily Carter
- Editorial lead
- Emily Carter - Founder & Editorial Director; Nutrition & Healthy Eating Editor
- Editorial focus
- Healthy eating, nutrition science, foods and ingredients, labels, recipes, grocery products, supplements, reviews, comparisons, safety, and consumer food intelligence.
- Slogan
- Healthy Eating. Smarter Food Choices.
What We Cover
Our editorial framework can be summarized as Food → Nutrition → Product → Label → Ingredient → Evidence → Comparison → Buying Decision.
Everyday Food and Nutrition
We cover healthy eating, nutrition fundamentals, protein, fiber, carbohydrates, fats, sugar, sodium, serving sizes, meal planning, dietary patterns, recipes, and practical preparation.
The goal is to explain how nutrition concepts fit into real foods, meals, grocery choices, and everyday routines.
Products, Evidence, and Consumer Decisions
We examine grocery products, packaged foods, protein powders, meal replacements, supplements, ingredients, labels, certifications, testing information, recalls, prices, availability, reviews, comparisons, and alternatives.
Product and science coverage distinguishes documented facts from marketing claims and editorial judgment.
Who We Serve
- everyday healthy eaters and busy adults;
- families planning meals and grocery purchases;
- readers comparing Nutrition Facts panels, ingredients, brands, and products;
- people paying attention to protein, fiber, added sugar, or sodium;
- plant-forward, vegetarian, vegan, fitness, and meal-prep readers;
- people comparing protein powders, meal replacements, supplements, packaged foods, and grocery alternatives.
Researchers, journalists, educators, experts, and industry observers may also use Shake Nutrition as a source-oriented resource, while the primary editorial focus remains practical consumer understanding.
Geographic Focus
The United States is Shake Nutrition's primary market and editorial reference point. U.S. labels, product availability, regulations, food-safety information, recalls, and government guidance may therefore serve as the default context unless an article states otherwise.
Our coverage may also be useful to readers in Canada, the United Kingdom, Australia, New Zealand, Ireland, South Africa, Singapore, the Philippines, India, and other markets. Product formulations, labels, regulations, serving conventions, prices, and availability can differ by country.
How We Work
Sources and Evidence
Depending on the subject, our work may draw from peer-reviewed research, systematic reviews, government and regulatory sources, academic institutions, professional organizations, Nutrition Facts and Supplement Facts panels, ingredient lists, official product documentation, certification records, testing information, recall notices, direct company statements, and relevant expert commentary.
Primary and authoritative sources are preferred when they are reasonably available and appropriate to the claim.
Editorial Independence
Independent editorial decisions are made by Shake Nutrition's editorial team. Affiliate relationships, manufacturers, retailers, agencies, PR representatives, and future advertisers do not purchase independent conclusions, scores, recommendations, or ranking positions.
Paid visibility does not determine editorial ranking position.
Commercial Model
- Affiliate links
- May be used in relevant commerce-related content. Compensation does not determine editorial conclusions or ranking positions.
- Direct advertising
- Not currently active.
- Programmatic advertising
- Not currently active.
- Google AdSense
- Not active; may be introduced in the future.
- Sponsored articles
- Not currently offered.
- Paid rankings or scores
- Not offered.
AI Use
Shake Nutrition may use AI to create, prepare, or edit images and other visual materials. AI is not used to write, draft, rewrite, summarize, translate, research, fact-check, monitor sources, generate metadata or descriptions, tag or categorize content, create biographies, or produce other editorial text.
Human editors remain responsible for publication decisions and for the accuracy of published work.
Leadership
- Emily Carter
- Founder & Editorial Director; Nutrition & Healthy Eating Editor - author profile
- Michael Reed
- Nutrition Science & Research Editor - author profile
- Sarah Bennett
- Food & Recipe Nutrition Editor - author profile
See the Editorial Team and Authors pages for current editorial roles and author pages.
History
Shake Nutrition was founded in New York, United States, in 2010. Its coverage has developed within the food and nutrition niche, expanding over time into healthy eating, everyday nutrition, nutrition science, ingredients, labels, recipes, grocery products, supplements, product comparisons, safety, and consumer food intelligence.
The publication continues to build on that history while its editorial standards, team, technology, and coverage evolve.
Corrections and Accountability
Readers, researchers, experts, companies, and other sources are encouraged to report possible factual problems. Verified material errors may result in a correction, clarification, update, or broader revision under the Corrections Policy.
Corrections: corrections@shakenutrition.com