Shake Nutrition's publishing process moves an idea from a reader question to sourced, reviewed, useful content and keeps the published record accountable after publication.
Idea → Research → Draft → Editorial Review → Source Check → Sensitive Claim Check → Publish → Update
Editorial Lifecycle
Idea
Coverage begins with a reader question, research development, product issue, food topic, recipe need, consumer comparison, safety development, or another subject within Shake Nutrition's scope. Commercial payment does not purchase independent topic selection.
Research
Writers and editors identify sources capable of supporting material claims, with primary and authoritative sources preferred when appropriate and reasonably available.
Draft
The draft should answer the reader's question clearly, distinguish fact from interpretation or company claims, and avoid wording stronger than the evidence supports.
Editorial review
Review may consider accuracy, clarity, source quality, missing context, unsupported claims, headline accuracy, commercial disclosures, sensitive health issues, and reader usefulness.
Source check
Material names, dates, numbers, quotations, study findings, nutrition values, ingredients, dosages, testing claims, certifications, recalls, prices, and availability may be rechecked where relevant.
Sensitive claim check
Disease, supplement, food-safety, allergen, contamination, recall, regulatory, and serious reputational claims may require additional scrutiny, corroboration, or stronger sourcing.
Publication
Content is published in the format that fits its purpose, such as news, guide, explainer, analysis, review, comparison, ranking, recipe, or reference page.
Update and maintenance
Articles may be revisited after new evidence, product changes, label changes, recalls, regulatory developments, pricing or availability changes, correction requests, or identified missing context.
Content Types
- News
- Timely reporting on a recent development.
- Guide or explainer
- Educational content intended to help readers understand a topic or decision.
- Analysis
- Editorial interpretation of facts, evidence, or developments.
- Review, comparison, or ranking
- Editorial evaluation using criteria relevant to the category or use case.
- Recipe
- Practical food-preparation content.
- Opinion or commentary
- When used, clearly distinguishable from straight reporting.
Source and Evidence Standards
Research may include peer-reviewed studies, systematic reviews, government and regulatory sources, academic institutions, professional organizations, official labels, ingredient lists, Supplement Facts panels, manufacturer documentation, certification records, testing information, recalls, retailer information, and direct statements from relevant sources.
The final wording should stay within what those sources can support.
Commercial Separation
Affiliate links may appear in relevant commerce content, but affiliate compensation does not determine independent conclusions. Direct and programmatic advertising are not currently active; Google AdSense may be introduced in the future. Sponsored articles and paid partner content are not currently published.
Paid visibility does not determine editorial ranking position.
Product Samples and Testing
A complimentary sample does not guarantee publication, a positive review, a recommendation, a specific score, or a ranking position. Hands-on or laboratory testing is only claimed when it actually occurred. External testing is attributed to the actual testing source.
Recipes
Recipe publishing may involve checks for ingredient quantities, preparation order, serving estimates, reasonable cooking instructions, food-safety context where relevant, and nutrition calculations when provided. Calculated values may vary with brands, substitutions, yield, portions, preparation, and calculation method.
AI in Publishing
AI may be used for images and visual materials only. It is not used for article drafting, rewriting, summarization, research, fact-checking, source monitoring, translation, metadata, descriptions, tagging, categorization, biographies, or automated publishing. Human editors remain responsible for publication decisions.
Corrections
When a material factual error is confirmed after publication, Shake Nutrition may issue a correction, clarification, update, or broader revision. Reports may be sent to corrections@shakenutrition.com.