Thorne 1 article

At brand level, Thorne connects Basic Nutrients multivitamin line with several adjacent dietary supplement products and formats. Its range spans vitamin and mineral supplements, creatine products, and protein powder products, giving the brand more than one formulation and use context. Products also vary through amino acid and sports supplements and probiotic and digestive products, adding useful product-level distinctions. For Thorne, the specific formula, serving format and Supplement Facts panel are more useful than a brand-wide nutrition assumption.