Why claims need a separate policy
Supplement and functional nutrition products often use broad claims that sound simple but require careful interpretation. A phrase may be legal marketing language, ingredient tradition, consumer shorthand or a claim that needs much stronger support than the label provides.
This policy explains how Shake Nutrition handles claim language so readers can tell the difference between product positioning and supported information.
Claims we scrutinize closely
We give extra attention to terms such as detox, cleanse, immune support, gut health, energy, metabolism, fat burning, appetite control, hormone balance, inflammation, blood sugar, recovery and clinically proven. These phrases can mislead readers if they are presented without evidence, dosage context or product-specific support.
We do not publish claims that a shake, powder or supplement diagnoses, treats, cures or prevents disease. If a brand implies that kind of benefit, our coverage describes the claim carefully and explains why readers should be cautious.
Evidence standard
A claim is assessed by asking what exactly is being claimed, which ingredient or formula is being used to support it, whether the dose matches the evidence, whether the study population is relevant and whether the claim applies to the product as sold.
Ingredient evidence does not automatically validate a finished product. A study on protein intake does not prove every protein powder claim. A study on a fiber does not prove a meal replacement’s broad gut-health marketing.
Language standard
We use cautious wording when evidence is limited or indirect. Phrases such as “may support,” “is commonly used for,” “is marketed for” and “evidence is mixed” are used when they accurately reflect the support behind a claim.
We avoid absolute language: cures, guarantees, melts fat, flushes toxins, fixes hormones or reverses disease. Those words are not appropriate for consumer nutrition coverage unless the article is explicitly explaining why such claims are unsupported or unsafe.
Brand claims and reader interpretation
When a brand claim is quoted, the article identifies it as a brand claim. We do not let advertising copy become the voice of the site. If a claim depends on a proprietary blend or undisclosed amount, that limitation is part of the analysis.
Readers should leave a claims page knowing what the brand says, what the label shows, what independent evidence can and cannot support, and which questions remain unanswered.
Claims in recipes and guides
Recipe pages avoid turning food preparation into medical advice. A recipe may describe protein, fiber, calories, sweetness or texture, but it should not promise treatment or guaranteed health outcomes. Guide pages may explain general nutrition concepts while reminding readers that personal needs vary.